Well, it’s been an obscene amount of time since I last blogged, so I thought I would try to add some new content. But I’m cheating with this first piece, as it was written by SAS’ jolly nice PR people, to announce my imminent arrival there. What have they let themselves in for?
Andrew Soane joins SAS as Director of Talent Communications. More proof that organisations are increasingly turning to a brand-based approach to solve their talent acquisition and engagement challenges.
London, July 11, 2011: SAS today announced the appointment of Andrew Soane, a leading figure in the recruitment advertising industry for over 23 years. Having held senior positions at TMP, Hodes, Barkers and currently Penna, Andrew will be joining Brand and Talent communications agency SAS – part of the global MSLGROUP – as Director of Talent Communications. Andrew is currently Director of Client Development at Penna, and had led the development of their global network.
Andrew, who will be joining SAS in August, has been appointed to play a key role as part of the leadership team, driving the ongoing domestic and global growth of the agency’s holistic talent communications offer.
Andrew will be tasked with ensuring that SAS’s impressive roster of international clients benefit from the full range of the agency’s talent communications offer, wherever they need them – as well as leading the acquisition of new clients.
At Penna Andrew led client acquisition and development across the full breadth of their service lines, and helped to evolve their global network. Andrew’s client experience includes organisations such as BT, EDS, Halfords, Mitchell & Butlers, Philip Morris, Tesco, Welcome Break, and Yell – helping them to identify and develop solutions to their branding, recruitment and employee engagement challenges.
SAS’s joint MD Jason Frank said “Andrew has such fantastic credentials and respect within the industry, we’re extremely excited about what he can add to our unique offer and the skills he can bring to our clients. Andrew is another important step in SAS building a leadership position in the global talent communications space. We’re offering clients something new – talent communications solutions that are completely media agnostic, and draw on employer brand, recruitment marketing and employee engagement expertise in equal measure. Andrew will be invaluable in ensuring that we acquire new clients, grow our business and continue to develop innovative and creative solutions to our clients’ talent acquisition and engagement challenges.”
According to Andrew “Being a part of SAS’ more holistic, brand-based approach to talent communications – based on a fee model – for international clients such as The Coca-Cola Company, BP and Ernst & Young, was an opportunity not to be missed. With talent now firmly at the top of the CEO agenda (as highlighted by extensive research, including PwC’s latest Annual Global CEO survey), this is an amazing opportunity to join – and help grow and develop – an agency with a unique proposition in this exciting space.”
Filed under: Uncategorized Tagged: | Andrew Soane, employer branding, graduate recruitment, HR communications, Penna, recruitment advertising, SAS
